Distance selling of goods
Distance selling of goods, including online trade, is generally governed by the Civil Code, the Consumer Protection Law and certain field-specific legislation.
Distance selling is a sale and purchase agreement concluded on the buyer’s acquaintance with the goods via catalogues, brochures, descriptions or pictures sent by TV, post, phone, internet or other means – not from directly examining the goods.
The most popular type of transactions of this kind is trading over the internet through online retailer stores, aggregator websites or special apps.
Online trade in Russia is regulated by the same set of rules as trade in person, subject to several exceptions.
Firstly, some goods cannot be sold remotely, such as:
· Alcoholic drinks;
· Tobacco products;
· Narcotic or psychotropic substances and poisons;
· Occult goods; and
· Weapons and other types of goods of limited civil circulation.
The Russian Government is discussing the legalisation of online trade of alcohol.
Secondly, certain goods can in principle be sold online, but they are subject to special regulation:
· One example is the online retail sale of over-the-counter drugs, legalised since April 2020 for pharmacies holding a pharmaceutical licence and a special permit from the Federal Service for Surveillance in Healthcare (“Roszdravnadzor”). Rules introduced in May 2020 set the conditions for the permit and requirements for consumer information, delivery and returns.
· Another example is the online sale of jewellery and other products made of precious metals or stones, where special rules apply as well.
Breaching these restrictions can trigger administrative or criminal liability, but only for “proper” distance selling. This differs from cases where a website merely displays offers and takes orders while the purchase itself happens at the point of sale: such trade is lawful provided other trading rules are followed.
Conclusion of distance sales agreement
In distance selling, the seller must conclude a retail sales agreement with anyone who expresses an intention to buy under the offer’s terms posted on its website or app, unless the seller and an aggregator agree on another way to communicate the offer.
The offer must contain complete and reliable information describing the offered goods as well as information about the seller, including its name, registration number and address.
A distance sales agreement is considered concluded from the moment the seller:
· Receives the consumer’s message about their intention to conclude a sales agreement; or
· Issues a cash (sales) receipt or any other document confirming payment for the goods to the consumer.
A product is not treated as intended for distance selling if selling it via a website or app requires prior negotiation of the sale terms – such as availability, name or quantity – or where the seller has clearly stated the goods are not for distance selling. This lets sellers opt out of distance-selling rules where they are not desirable.
Delivery of goods
The sales agreement sets the delivery method and term; if none is set, delivery must occur within a reasonable time, or within seven days of the consumer’s request.
Goods can be delivered by third parties provided the seller informs the consumer accordingly.
Goods are delivered to the address the consumer specifies. If the consumer is absent, their relatives or friends can accept delivery without a proxy, ID or other documents.
At delivery, the seller must provide extensive information about the goods; failing to do so may trigger penalties (see Consumer rights in e-commerce below).
Rejection of goods
The consumer has the right to reject the goods at any time before they are received regardless of whether they have paid for them.
For more details, please see the Consumer rights in e-commerce section below.
New rules for marketplaces
A new 2025 law significantly reshaped the e-commerce market by setting rules for marketplaces and other intermediary platforms. It creates a registry of such platforms and defines how platform operators interact with their partners, pickup-point owners and users.
It covers product listings, discounts, services affecting search rankings, pre-trial dispute resolution and the operator’s logistics infrastructure, and is expected to create a unified, secure digital environment and improve online access to goods, works and services.
The new rules take effect on 1 October 2026.