Alisa Mikheeva

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• Major international DIY retailer – support of IT assets restructuring: advising on IT assets restructuring, handling and registering restructuring transactions (disposal, licensing, pledge, etc.).

• Major international producer of building materials and systems – advising on various intellectual property law matters: audit of employee invention procedures and development of documentation packages to mitigate risks, structuring software licensing transactions, risk assessment of derivative software use, etc., as well as advising on various advertising law matters.

• International luxury cosmetics and perfumery manufacturer – comprehensive analysis of the collaboration framework with counterparties in the creation and distribution of advertising and informational materials. Differentiating between cases where materials qualify as advertising versus informational content. Particular attention was paid to the consequences of the absence of advertising labelling by counterparties, including tax implications.

• Multinational manufacturer of household chemicals and hygiene products – ongoing daily advisory services to the client on various matters relating to intellectual property, advertising regulation, personal data, and unfair competition. Represented the client in a dispute with the FAS concerning improper comparative advertising.

• Major Russian bank– advising on the cross-border restructuring of a corporate group’s IT assets, taking into account IP, tax, and sanctions-related risks.

• Major Russian telecom operator (digital service provider) – represented the company in a patent infringement dispute.

• International platform for creating and viewing short vertical videos – advising the operator of a leading international short-video hosting service on expanding its operations. Providing recommendations on applicable regulatory requirements in the TMT sector, regulatory compliance, and corporate matters.

• Rossiyskaya Gazeta 2024, 2025, Digital assets
• Rossiyskaya Gazeta 2024, 2025, Intellectual property
• Pravo-300 2026, Personal data protection

• IP and IT Committees of the Association of European Businesses (AEB)
• IP Committee of the Franco-Russian Chamber of Commerce and Industry (CCI FR)

• 2019, Kutafin Moscow State Law University (MSAL), master’s degree
• 2019, Diplomatic Academy of the Ministry of Foreign Affairs of the Russian Federation, master’s degree
• 2017, Kutafin Moscow State Law University (MSAL), bachelor’s degree
• 2009, Institut des Carrières Commerciales, Brussels, Belgium, degree in Law